Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles. Aveda does not test their products on animals, but rather on willing human participants.
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Aveda Corporation manufactures hair, skin, perfume, makeup and lifestyle products. Aside from selling these products, Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda. Aveda also trains students in esthiology and cosmetology through established Aveda Institutes.